The Ideation Station

Welcome to the struggle of creative block that has entered the Ideation Station. In previous trimesters, I have been able to ideate an idea and incubate it from the beginning. This trimester has been a little bit different. I don't know what exactly it is, but my mind isn't generating ideas the same way it used to 3 months ago...

I don't want to settle on an idea, as this is somewhat of a passion project for myself, as mentioned in my previous post, I want to get into advertising after I have my degree.

I want to develop a company that specializes in an adult-orientated barcade (bar/arcade) similar to Netherworld, but enhancing the experience through social media interactions, customer loyalty benefits and a South Bank location.

I was happy with the name Level Up Barcade, and ideated and thumbnailed. Upon research, which admittedly should've been done beforehand, the name and premise existed already on the Gold Coast.
Another name I was starting to thumbnail was biOme. Which, again, was taken.

I was leaning towards The Vault, or just Vault. Both were taken - and in Brisbane too...

I was losing my mind. I was losing focus on the idea and a name instead. At this rate, everything had already been done. Until I spoke with a few of my peers through discord and ideated names that said arcade, social hub, and bar.

Some of the names we developed were Battle Bar, Shadowhaus, VVOID, Glitch Please, Turtle Recall, Pro Gamer Move, and Midnight Vortex.

Finally I landed on two. The ARC, and The Friendzone. Personally, I'm at a crossroads with these names as The ARC sounds like a decent name for an arcade. Whereas The Friendzone is a play on words stemmed from the 2005 film "Just Friends".

Despite The Friendzone starting off as an in-joke between friends, I feel that there is potential for success in the branding choices I can make with it. However, The ARC would be much more professional...

So I do not become overwhelmed, I have decided to focus on Heidi's external client projects first as the typographical design she has requested in her briefing would be much quicker to complete than the Wheel of Brisbane - which will be started this week through thumb-nailing.